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Circulation and Readership:
CIO Insight is the publication that CIOs turn to for strategic analysis and insight into successfully aligning technology and business strategies. Providing this critical information has allowed CIO Insight to attract an exclusive audience of uniquely qualified CIOs who meet all of CIO Insight's stringent qualification criteria.

CIO Insight Subscriber Profile

IT Management:
94% (CIO, CTO, CSO/CISO/CTA, VP in IT)

Corporate Management:
6% (CEO/COO/CFO)

Influence Purchase Decisions:
55% of CIO Insight subscribers are personally responsible for between 81% and 100% of their organization’s budget

Subscribers are responsible for their company's purchasing decisions. When making these decisions, they turn to CIO Insight to identify revenue opportunities and justify investments. Because subscribers are so engaged and act upon the editorial, CIO Insight is an ideal tool for marketers to influence purchasing decisions.

% Total Qualified Subscribers with Annual Budget for the following technology products and services:

Internet Software/Services	98%
Application Software	98%
Hardware Systems	98%
Networking/Telecommunications	98%
Storage	97%
Security	97%
Consulting/Outsourcing/Staffing	95%

Source: June 2006 BPA

CIO Insight subscribers are involved in all stages of the buying process.

Recommend Final Products	75%
Evaluate Products and Create Short-list	65%
Approve Final Purchases	65%
Determine Features Needed	65%
Evaluate Technology Options for Purchase	62%
Recommend Final Brands	61%
Determine Need to Purchase	59%
Determine ROI	57%
Establish Budget for Purchasing IT Products	54%
Plan the Project	53%
Obtain Support For Purchasing IT Products	49%

CIO Insight subscribers are passionate about the publication – they rely on its editorial to help them align IT and business. 53% of subscribers say that CIO Insight is extremely valuable in helping them with their jobs.

Copies Read Out of Every 4 Published
Regular Reader: 69%

Four	47%
Three	22%
Two	23%
One or less	8%

Amount of Typical Issue Usually Read Average
Amount Read: 57%

All or most	20%
About 75%	18%
About 50%	33%
25% or less	29%

Actions Taken as a Result of Reading CIO Insight

Saved Individual Articles	67%
Saved the Entire Issue for Reference	53%
Went to Other Web sites Listed in the Magazine	47%
Shared Fact Sheet with Others	38%
Passed Entire Issue on to Others	36%
Went to www.cioinsight.com for Archived Content or Related Articles	36%
Contacted a Company Featured in the Magazine	24%

* Source: 2005 CIO Insight Reader Profile Study